Lincoln City have extended their technical kit partnership with OXEN Sports for another five years. The deal ensures OXEN will continue as the club’s official technical kit partner as the Imps prepare for life in the Championship.
What happened?
Lincoln City and OXEN Sports have agreed to a five-year extension, running until the end of the 2030/31 season. This partnership has already run for seven years, during which OXEN has worked closely with the club across various areas connected to retail.
Why it matters for Lincoln City
The club will now have control over the rest of the retail operations, which will likely include sundry items in the club shop. OXEN will continue to provide kit and apparel, but the club will bring the management of its retail operation back in-house.
What comes next?
City chief executive Liam Scully thanked OXEN for the role they have played in the development of the club’s retail operation. The new agreement allows Lincoln City to continue their partnership with OXEN as their official technical kit partner, while also giving the club greater control over an important area of the business.
| Year | Partnership Status |
|---|---|
| 2023 | Seven-year partnership |
| 2031 | End of five-year extension |
Lincoln City CEO Liam Scully and OXEN Sports CEO Lee Jenkinson have expressed their excitement about the new deal. The partnership has been successful, with OXEN working closely with the club to improve the retail operation. The club shop will likely see a shift towards a wider range of products, including badges, hats, scarves, and other branded items.
