Lincoln City has partnered with Oak View Group (OVG) to overhaul its food, drink, and hospitality operations at the ProAmpac Stadium. The partnership comes as the club continues its investment in the stadium, including new and enhanced supporter and hospitality areas. OVG Hospitality will take responsibility for catering and hospitality across matchdays, conferences, events, and other activities at the stadium. The company provides hospitality services at hundreds of sports and entertainment venues worldwide, with its UK football portfolio including Manchester City, Leicester City, Southampton, and Stoke City.
What happened?
Lincoln City COO Dan Seaborne said, "We've made significant investment in the stadium this summer, and for me, this partnership is about making sure the experience around the food, drink, and hospitality matches the progress we're making across the rest of the site." OVG Hospitality MD Katie Harel added, "Our focus is on enhancing the matchday experience by reducing queues, improving service times, and creating a smoother, more enjoyable visit for supporters, hospitality guests, and everyone coming through the gates."
Why it matters for Lincoln City
The partnership will also support the club's plans to increase the use of the ProAmpac Stadium outside matchdays, with the development of Imps Territory providing facilities for conferences, functions, and events. OVG Hospitality will work with the club across general concessions, catering, and premium hospitality, with a focus on improving service times, reducing queues, and using technology and data to enhance the customer experience.
What comes next?
The partnership is a significant step forward for Lincoln City, as the club continues to invest in its stadium and improve the matchday experience for supporters and hospitality guests. With OVG Hospitality on board, the club is well-positioned to take its hospitality operations to the next level and provide an even better experience for fans.
League standing: 21st in Championship, 0 pts, 0W-0D-1L from 1 games, recent form L. Goals this season: 1 scored, 2 conceded (-1 goal difference). Title race: 3 points behind leaders QPR.
